No it is not that Kind of Love I am writing about
Every morning I go over my favorite blogs and try to internalize what they write.
After reading this great blog post (Love: How the essence of a brand fuels its purpose.) from Olivier Blanchard @thebrandbuilder I made the task to identify how long I have had some type of relationship with my clients.
Most of my clients have been with me at least 5 years. Keeping in mind I started my own business only two years ago I think this is a great milestone. Most of them are ex-coworkers or ex-clients from the other firms I worked for which really appreciated what I did for them at one time or the other.
Buying a product. Bringing it home. Taking it out of the box. Pressing PLAY. Turning the first page. Pulling the cork. Clipping-in. Hitting the ignition. Biting into the first slice. Slipping into it. Walking into the new store. Spraying it on. Plugging it in. Connecting the pieces. Reading the owner’s manual. Shifting up. Writing your name on it. Clicking SEND on the order form. Taking it for a spin. Just looking at it. Sharing it with a loved one. Holding it in your hand. | @thebrandbuilder
- Love: How the essence of a brand fuels its purpose.
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