Let the Brand Loyalists do the work!
As a jetblue brand loyalist I have to spread the word!
A few days ago I took my last leg on the #AYCJ pass I bought.
I still have to get back on @jetblue to get back home on Saturday but I am more than happy that I made this great investment.
Today while reading my facebook news feeds I read the following headline from the Jetblue Facebook Like Page:
Puerto Rico and Florida Keep Getting Closer! Announcing Daily Nonstop Service from San Juan to Jacksonville!
I am very happy to hear the good news. I only wish that Puerto Rico becomes a Caribbean Hub for @jetblue where we could fly intra-carribean to more locations.
Once again admiring that @jetblue choose communicating this via their blog, twitter, & Facebook.
Puerto Rico and Florida Keep Getting Closer! Announcing Daily Nonstop Service from San Juan to Jacksonville! http://j.mp/c0b1mn
— JetBlue Airways (@JetBlue) October 4, 2010
A few weeks ago I read the following articles:
· AA, American Eagle to cut flights from Puerto Rico to U.S., Caribbean
· AA, Eagle to trim departures from San Juan
Both articles bring in great opportunity for other Airlines (preferably @jetblue) to step up and serve this very underserved market. I am happy that American Airlines is cutting their presence in Puerto Rico because most of my nightmares traveling where caused by American Airlines.
I personally see a big opportunity for Flights coming in from Hartfords Bradley Airport into San Juan, PR since I know of many @jetblue loyal customers that live in that area that make the long trip to JFK which has more options. Although I see a start since @jetblue will be flying from Hartford, CT to Orlando’s MCO Airport. Maybe a connection can be made which is more practical than driving from the Hartford area to JFK.
What other flights would you like to see flying into Puerto Rico?
Did you hear of these new flights online (like I did) or did you see on other channels first?
What other brands do you see that would benefit highly from creating a network where their company can use social media as their main channel?
What do you think would be the first step in building an army of Brand Loyalists?