One of my biggest challenges I have is trying to explain to others how I make a living. Others constantly are selling themselves to the point where they are spamming people online and offline. When I want to explain what I do, I worry that I don’t cross that thin line of sharing things vs. pushing my thoughts onto others.
Always be selling
Something I try to do with people that I think might be interested in the services I offer is to sell them on how I can bring value into their lives. My good friend Chris Brogan reminds me often in his newsletter (which you can subscribe to) and his blog to always be selling.
Too Much Info
My biggest struggle is finding a balance to not give them more information than what they can absorb. I like explaining things in detail which can work against me if I’m not careful.
For the past few months I have been trying to put together my elevator pitch. Getting that 30-second explanation of what I do for a living right.
My objective is having potential clients understand how I am different from competitors. I want my unique value proposition in helping future clients make the decision to hire me.
Looking into what I do I realize that I mainly do these 5 things:
- Develop Clean & Functional Websites
- Coach others on how to improve Online Communications
- Create and Mirror Your Business Model Online
- Disrupt “Business as Usual” Thinking
- Simplify Complex Business Processes into practical and sustainable ones.
As I look into these 5 items I need to synchronize them in a way where others can clearly understand what I am offering.
When you look at those five items what do you understand?
What’s the first thing that pops into your head when you see them?