Great Knowledge for Any Business
During my attendance at the Inbound Marketing Summit (#IMS10) I had the opportunity to listen to John Jantsch and his presentation “The Realities of Referral – How and why companies really generate referrals“.
His presentation was really refreshing information and a perspective of Social Media and marketing that many people forget or have not heard of.
Most of you might have heard of John from one of his earlier books called Duct Tape Marketing: The World’s Most Practical Small Business (<—Affiliate Link) Marketing Guide he is also known on Twitter as @ducttape.
He was one of the speaker who kicked-off the Inbound Marketing Summit (#IMS10) with some great and refreshing insight. Not only did he share great information I also had the privilege of getting an autographed and dedicated copy of his latest book “The Referral Engine: Teaching Your Business to Market Itself (<—Affiliate Link)”.
There is no Better Gift than getting a book to read.
By opening the book I confirmed once again how dedicated he is to spreading his message @ducttape did not only give me a complimentary copy but he also dedicated his book to the following:
“To all the brave, smart, dedicated, adventurous, passionate, creative, and adaptive small business owners making the world a better place to live, work, and grow.”
I have always been addicted to reading from when I started collecting comic books, to when I use to help my dad at 12 years old at a Book and Magazine store where I use to read everything from comics, sports magazines, biographies, history books, to even the cosmopolitan magazines (not recommended reading for a 12 year old) as a last option when I had read everything that looked interesting to me. But I had never started a book with a dedication written in such a way.
I started reading the book as we took off from JFK Airport heading back home after an intense month of traveling with my #AYCJ pass which expired on October 6, 2010. During take off I can’t have my I-Pad on which made it great that I was carrying a hard copy of The Referral Engine).
By reading the first chapters I was able to capture the following key points:
- Creating Positive Buzz
- Importance of Becoming a Source of Good Information
- Our tendency to refer to help not get any gains
- General Risks involved in a referral.
- Importance of a Surprise Factor
- Long–Term Commitment towards Referrals
Just by reading these first few pages I am motivated to continue and you can count on me sharing my experience reading “The Referral Engine”.
Other Books by John Jantsch – (Amazson Affiliate Links)
Do you have a plan on how to manage your referrals?
Had you ever thought of managing referrals?