Speaking at Hispanicize & Very Excited #hispz11
Last saturday I got a call from Manny Ruiz who I connected with very quickly when I met him in person during SXSW. The time I spent with Manny was time well invested. Very little time I was able to grab many lesson like the way he gets across people in a polite and like-able way. The last time I spoke to Manny in person, he had very good advice for me which I took to heart and have been working on. In days Manny has become another mentor in the way I approach my projects and efforts.
Manny better know on twitter as @papiblogger invited me to speak at the Hispanicize Conference next week in Los Angeles. .
I am very excited to be part of Hispanicize this year since I see there are many experienced speakers and colleagues which I have admired for some time. I can’t wait to see how this opportunity will bring me the opportunity to meet lots of great people I have interacted with online and I am anxious to meet in person.
What is Hispanicize?
For those of you still not familiar with the Hispanicize Conference here is a brief description from their website:
Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, (April 6-8, 2011) is the premier marketing event devoted to provide in-depth professional development and networking opportunities for brand marketers, bloggers, non profits and marketing agencies focused on Hispanic public relations and social media.
I really want to thank @louispagan and @papiblogger (Manny) for the great opportunity they have given me.
Are you going to Hispanicize! If you are please let me know since I am creating a Twitter Lists of attendees which will help me track most of you and read your tweets before the conference and after.
Looking at the schedule I will moderating two sessions and speaking with my good friend @louispagan in one. I have created a good relationship with Louis and have shared many ideas via twitter, the phone, and finally meeting him in person during SXSW.
Here are the sessions that I will be moderating and would like to see you at or at least reading and sharing information on twitter about them:
COMMUNISPACE’S HISPANIC IDENTITY PROJECT: UNDERSTANDING AND TAPPING INTO THE U.S. HISPANIC MARKET VIA PRIVATE ONLINE COMMUNITIES
SESSION OVERVIEW: The session will focus on Communispace’s Hispanic Identity Project, a research project conducted to better understand the growing U.S. Hispanic population, and its findings.
The Hispanic Identity Project’s research findings will help companies better understand and engage with the Hispanic market via online communities in the U.S., and tap into the business opportunity this growing market represents.
The new partnership between Communispace and Starcom MediaVest to create on a new online Hispanic community will also be covered.
MODERATOR:
Raúl J. Colón, Co-founder, President of CIMA IT Solutions Corp
PRESENTER:
Manila Austin, Ph.D., Director of Research at Communispace
Maria Vasallo, Community Manager, Communispace
(SPONSORED BY: STONE CROSSING SOLUTIONS)
SESSION OVERVIEW: Developing Hispanic corporate web sites has radically changed in an era where Latino Internet and mobile usage trends show that Hispanics are highly engaged, heavy users of social media.
In this panel session led by Joe Kutchera, author of “Latino Link: Building Brands Online with Hispanic Communities and Content” , you’ll learn how some leading corporations are transforming their Hispanic web sites and other digital properties to make them more engaging and culturally customized. Attendees will discover why the Digital Divide is practically over and they’ll hear why and how online content initiatives can drive measurable results among Hispanics.
MODERATOR: Raúl J. Colón, Co-founder, President of CIMA IT Solutions Corp
Panelists include:
· Dave Rodriguez, Marketing Manager, Ford
· Joe Kutchera, Director of Digital Marketing, Acento agency
· John Vojtush, President/COO, Stone Crossing Solutions
SESSION OVERVIEW: Next to Facebook, Twitter is the social media of choice for most U.S. Hispanics but brands and agencies are still struggling with how to effectively use Twitter to build communities and engage with Latinos. If this describes your predicament, this is the session you’ve been waiting for!
Join Twitter Latino thought leader Louis Pagan, managing partner of Hispanicize and co-founder of LATISM, as he takes you on a detailed guided tour through everything you need to know to become a confident, community building brand on Twitter Latino.
Join Hispanicize managing partner and LATISM co-founder Louis Pagan, one of the nation’s best known Twitter Latino masters, show you the tricks of the trade as he gets granular on every best practice you need to use to become a Twitter Latino champion.
PRESENTERS:
Louis Pagan, managing partner of Hispanicize and co-founder of LATISM
Raúl J. Colón, Co-founder, President of CIMA IT Solutions Corp