Prioritizing Your Customers

Photos of Raul Colon Web Developer Puerto Rico

Business can be slow at times and some small business owners like myself, end up making decisions that might be detrimental to us in the long run.

I base many of my business decisions on my gut feeling and how I feel around the people I am doing business with. Once I have a client and I establish a business relationship trust becomes an essential part of that relationship.

Sometimes I get too attached to my clients and it can also backfire on me.

Treating My Old and New Customers Like Rock Stars

I am always very appreciative of having old customers they are a top priority for me. Especially in cases where my business is only 3 years old and I have clients that have been with me for more than 16 years.

I am a big believer in treating all your customers  in the best way possible. Making sure that does that put their trust and appreciate what you do continue doing business with you.

Let them Know They Mean Something to You

I never change established rates or service fees. The same way I don’t enjoy getting charged more for a service all of a sudden, I don’t like to make my oldest clients feel as if am trying to squeeze them out of more money even when it might not be profitable for me.

Quick Response

I respond to most of my customers in a timely manner no matter what day or time it is.  I make sure I get to  my clients needs before my own.

Quick Solution

When a client makes a request I want to work on the solution as quick as possible. Even if I have to hire extra help to make sure a solution is provided quickly and done the right way I am willing to invest in the relationship I have with my customer.

I Send Business Their Way

I primarily support those that support me. I try to make it possible for everyone I know to support my customers.

If you are looking for a specific product or service I make sure you go to the one’s that support me:

  • If you need to buy insurance I recommend you to go to
  • If you are looking to stay in San Juan I direct you towards the San Juan Water and Beach Club.
  • If you need your bathroom remodeled I send you to Clear View.
  • If you need flowers and plants
  • If you live in Chicago or are visiting and need a quick meal I recommend you to visit
  • Looking for a Restaurant in the South Part of Puerto Rico Archipielago might be your choice to enjoy an amazing meal.

Free Advice

Although I love sharing ideas with everyone, (this blog and my corporate blog) if you are a client I make sure I share the best advice with the purpose of helping your company succeed.

I make sure that I let them know I care for them and I want them to succeed. I treat them, as I would want to be treated. I always answer all their questions and try to share my knowledge in areas they want to learn more.

Overall my main purpose in treating my loyal clients in such a way because I want them to succeed.

There are exceptions to these and after 3 years of being on my own I can clearly see how I might need to modify some of these to make my business profitable and stay in the green.

Do you prioritize your customer’s needs?

What do you offer to make sure you are going the extra mile?

photo credit by Banalities


  1. Prometeo on August 25, 2011 at 11:51 pm

    Never give up Raul. Life is a series of cycles. Sometimes we are up sometimes we are not up. I see you succeeding because you are a disciplined and sharing person. God Bless You. 

    • Raul Colon on August 26, 2011 at 1:09 am


      I never give up and with people like you by my side it makes it a lot easier for me to keep on going. Thanks for all the support you have given us.