No More Morning Puerto Rico Radio for Me!
I had kept away from listening to local morning radio for a few years. Last April I decided to come back to listen to a voice who brings positivity and great vibrations via the airwaves while I made my morning commute. That voice was @nelsobermejo.
I met @nelsonbermejo by interacting via twitter even though he has been a Radio Personality for many years. My perception of him online was so great I decided to tune into his radio show. Today I read the bad news that @nelsonbermejo has finished his contract with SBS.
I think many agree with that we need more people like @NelsonBermejo to change local Puerto Rican Radio industry. Having more people taking @nelsonbermejo’s approach I sincerely feel would be healthy for the complete industry but overall with fill a big gap.
The local radio industry has worked very aggressively contaminating the airwaves with the same old jokes and suppose bad taste comedy. Just by listening to most of these radio personalities I feel robbed and insulted when they approach everything with the same bad comedy they have been doing for ages.
While most big players like SBS are looking to follow those ratings by Arbitron which in my opinion are completely useless. If you are familiar with the sample taken to conduct these ratings and the old style method you would understand how invaluable they are. That might be one of the reasons why they have steered clear from trying to measure success with online campaigns because they would clearly demonstrate how off those ratings really are.
Many years ago while I was on a train commuting into New York City going to work i was reading Jesus, Life Coach: Learn from the Best
Last May I wrote De Seguidor en Twitter a Radioescucha (in spanish) for the blog @noveltica on how @nelsonbermejo had made me come back to listening Puerto Rico radio.
I guess hearing today’s news I will back off from Puerto Rico radio until @nelsonbermejo is back on the air or the Radio Industry follows Nelson’s lead.
If you live in Puerto Rico are you happy with how most radio stations insult us with terrible content ?
Would you be willing to boycott and let the radio industry know we need positive inspirations during the morning hours? Am I the only one that feels this way?
Hearing Nelson on the radio and interacting with him via Twitter is not the same as meeting him in person. We were able to meet him over coffee and had a great time. He supported us with advice during our journey of pregnancy and can’t wait for him to meet our little lady. People like Nelson always come back with bigger and better opportunities!
I have to agree Lucy!
What happened? What are they going to replace him with? This is what happens when corporate people thinks by the numbers. I really enjoyed listening to him whenever I surfed the FM dial.
Prometeo,
The problem is the real numbers talk by all the people sharing this post for example. If you have an understanding of how Arbitron works then you can see how ineffective in today’s work there survey really is.
Nelson has a tight community that supports him and at the time of this post I have a record 43 shares in just a few hours amazing on how many people support someone who really deserves it.
This spells bad news for SBS. It would be great if you also did something on your blog.
best regards,
Raul
I don’t know why this decision was made especially since I don’t like in PR anymore but I have to agree with Raul the popular radio shows in PR are vulgar and Nelson is about class, he motivates, educates and mostly listens to his audience. I think numbers are not all because in the society we are living these days particularly in PR where the crime is so high, we don’t need more violence or vulgar comedians, we need more people like Nelson that can make a positive impact in our day to day and our society, he is a great professional and role model.
YariQ,
I appreciate the support you have shown Nelson and that you like many of us have the same opinion.
I have to agree with you in all your great points.
It would be great if you communicated this to SBS via email or other channels. We need more people letting these radio executives know what a big mistake they made.
Funny, I seldom listen to radio shows. Only during weekends when we tune to KQ105 (fm) while we clean up the house (Don’t know if that’s good or bad for them). And even on the weekends, I now tend to listen to my ipod/iphone music selection more often than not. During the week I sin of listening (although not every day) to Rubén Sánchez on WKAQ 5580 (am) (I have to keep up with what’s going on in my Country, after all).
But most of the time, I listen to my own music. Radio shows in general are very stereotypical and boring. Unless you listen to a Christian station that will fill you up with positive messages, although not everyone is willing to listen.
A shame @NelsonBermejo is no longer in SBS. They’ve lost a great man.
Rick,
Actually I returned to listening to Radio Nelson has moved to Magic 97. I also listen to Frecuencia Alternas on the weekends which is on Saturdays from 9pm – 12am.
Nelson has created a mix of 80’s and 90’s music with his positive messages.
I prefer Nelson at Magic.. was not really a fan of Estereotempo’s radio programming.
It goes to show how much I listen to local radio. Hehehe.
Another thing that is funny is that I find out what is happening on the Island through great people and sources like you I try to stay away from the local press.
Nelson is a friend and a great professional…we worked together when he was on Fidelity. He had a great morning show. I did the traffic reports “Como está la calle” I wish him the best.
Luis,
Just this morning I was on the Radio and heard a few individuals by accident just sharing things that I consider toxic.
Thankfully Nelson is at Magic with a show that fits him a lot better than the previous one. Thanks for stopping by!
As an ex- radio announcer I can say that there were a few good morning radio shows before. You could turn on your morning radio and there they were, happy, up beat, positive and funny. I never forget El Meneo, with Shanom and Gilbert, it was the most impressive show I’ve ever heard in my life in a very famous station called Cosmos. And there was another show in a station they called “stereo tempo”,it was very smooth and elegant. There were Red Shadow and Franky Jay, before they got polluted of course. Even further back I remember my father listening to El Pon De La Mañana and he didn’t think about it while we listened to it also. Even Salsoul had a pretty nice show back then, non offensive and somewhat creative. But the way this shows were produced required a lot of work. Actually if you listen to recordings from that time, it sounds as it if was being produced now, because it was very advanced. But because of the “station purchases” where they payed millions for overrated stations, the new owners opted for simpler (cheaper) talents that were “easier” to maintain in the events of a low rating. Sadly we were left with mediocre and insulting programs that offer little substance and in reality have nothing to positive to offer. It even happened to the music. Now, don’t get me wrong I am a very modern up to date person, in fact we watch internet TV and some cable channels (because we never watch local TV either) and listen to internet radio where it’s safer for the children. But the way the local radio has become, has really damaged our delicate and already messed up society. That’s the reason why we NEVER listen to radio anymore. We miss it a bit, but “a mind is a terrible thing to waste”, so we don’t listen to or watch local media anymore.
I feel the same way you do! We stay away from local radio and now TV as much as we can!