Book Review : Today’s Entrepreneur & Small Business Owner by Joe Sorge

Photos of Raul Colon Web Developer Puerto Rico

For months I have been getting most of my business advice from the internet. Back in February I became a member of the Kitchen Table Companies (Affiliate Link). Better known to many of my peers and clients as my Small Business Advisory board. At that time I selected the package that included everything since the reason I was signing up was because my friend Chris Brogan was running this project along Joe Sorge.

Participating in on Kitchen Table Talks (#KTT), a program @chrisbrogan and @joesorge broadcast every Tuesday on @thepulsenetwork at 2pm (est), conversations are regarding small business ideas and issues.

The subjects covered in the first #KTT episodes where very interesting and it drove me closer towards making a decision  that I wanted to be immerse myself in this interesting project.
One of the things that was included in my package was @joesorge’s E-book title “Today’s Entrepreneur and Small Business Owner”. I received it and took my time reading it. The book helped me get to know @joesorge a bit better. While reading the book I had many interactions with him that helped me get the feeling that what he wrote in the book was they way he acted.

The book ended up being a complete guide where I learned many things and caught a few things that made me wish I had the book prior to launching CIMA IT Solutions in 2008.

The book starts out explaining the importance many of us know a Small Business has on the overall U.S. Economy. I only wish our our local government would do something to demonstrate that they give small business the same importance here on the Island of Enchantment.

Entrepreneur Lifestyle

One of the most helpful parts for anyone new into being a small business owner was the fact of how there is a lifestyle change once you become a small business owner. My favorite line from the book was the following:

“Try to please everyone and you’ll end up pleasing no one”

He continues explaining how the person that would be less pleased will be your own self. He also uses Tony Hsieh @Zappos CEO book Delivering Happiness: A Path to Profits, Passion, and PurposePhotos of Raul Colon Web Developer Puerto Rico (Amazon Affiliate Link) as an example of the four principles (Perceived Control, Perceived Progress, Connectedness, and Vision or Meaning) Tony writes in his book and how they will direct you towards achieving happiness while being a business owner. There are some other great tips which are very helpful and can give you a clear understanding of the Entrepreneurial Lifestyle.

Other subjects covered in the book are:

* How to identify your customer, building a business plan (which Chris Brogan has created a practical one to follow inside the Kitchen Table Companies)
* Systems and Tools, touching on the processes in place to run your business.
* Labor and Hiring
* Everything Is Marketing
* Business Lifecycle
* and the Exit Strategy which many of us don’t think of or have (including myself).

If you want to learn more about the Kitchen Table Companies and how to get a copy of this book I recommend for any new or existing small business owner feel free to Join us at the Kitchen Table Companies or leave a comment in the comments box.


  1. Joe Sorge on July 18, 2011 at 5:01 pm

    Thanks very much Raul. I’m so glad that you found value in the book.
    We’re so happy to have you as one of our founding members at #ktco

    • Raul Colon on July 18, 2011 at 5:05 pm

      Thanks for all the help you are always willing to provide. #KTCO I know you are always very busy but always see to make time to help out. 

      Thanks again! It has been great being part of #KTCO