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Raul Colon - photographer, digital marketer & writer living on the beach in Puerto Rico.

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Book Review : Today’s Entrepreneur & Small Business Owner by Joe Sorge

July 17, 2011 by Raul Colon

Photo-Jul-17-12-22-45-PM-e1310919876612 Book Review : Today's Entrepreneur & Small Business Owner by Joe Sorge

For months I have been getting most of my business advice from the internet. Back in February I became a member of the Kitchen Table Companies (Affiliate Link). Better known to many of my peers and clients as my Small Business Advisory board. At that time I selected the package that included everything since the reason I was signing up was because my friend Chris Brogan was running this project along Joe Sorge.

Participating in on Kitchen Table Talks (#KTT), a program @chrisbrogan and @joesorge broadcast every Tuesday on @thepulsenetwork at 2pm (est), conversations are regarding small business ideas and issues.

The subjects covered in the first #KTT episodes where very interesting and it drove me closer towards making a decision  that I wanted to be immerse myself in this interesting project.
One of the things that was included in my package was @joesorge’s E-book title “Today’s Entrepreneur and Small Business Owner”. I received it and took my time reading it. The book helped me get to know @joesorge a bit better. While reading the book I had many interactions with him that helped me get the feeling that what he wrote in the book was they way he acted.

The book ended up being a complete guide where I learned many things and caught a few things that made me wish I had the book prior to launching CIMA IT Solutions in 2008.

The book starts out explaining the importance many of us know a Small Business has on the overall U.S. Economy. I only wish our our local government would do something to demonstrate that they give small business the same importance here on the Island of Enchantment.

Entrepreneur Lifestyle

One of the most helpful parts for anyone new into being a small business owner was the fact of how there is a lifestyle change once you become a small business owner. My favorite line from the book was the following:

“Try to please everyone and you’ll end up pleasing no one”

He continues explaining how the person that would be less pleased will be your own self. He also uses Tony Hsieh @Zappos CEO book Delivering Happiness: A Path to Profits, Passion, and Purposeir?t=cis02-20&l=as2&o=1&a=0446563048 Book Review : Today's Entrepreneur & Small Business Owner by Joe Sorge (Amazon Affiliate Link) as an example of the four principles (Perceived Control, Perceived Progress, Connectedness, and Vision or Meaning) Tony writes in his book and how they will direct you towards achieving happiness while being a business owner. There are some other great tips which are very helpful and can give you a clear understanding of the Entrepreneurial Lifestyle.

Other subjects covered in the book are:

* How to identify your customer, building a business plan (which Chris Brogan has created a practical one to follow inside the Kitchen Table Companies)
* Systems and Tools, touching on the processes in place to run your business.
* Labor and Hiring
* Everything Is Marketing
* Business Lifecycle
* and the Exit Strategy which many of us don’t think of or have (including myself).

If you want to learn more about the Kitchen Table Companies and how to get a copy of this book I recommend for any new or existing small business owner feel free to Join us at the Kitchen Table Companies or leave a comment in the comments box.

Filed Under: Book Reviews, Featured, Small Business Tagged With: Chris Brogan, Joe Sorge, Kitchen Table Companies, KTC, Small Business

Not your dad’s Morning Pages

June 22, 2011 by Raul Colon

raul-colon-blog-1 Not your dad's Morning Pages

Since I started blogging, I have been able to understand many things. I see how the process of putting something through my head and putting it on a screen to later refine and share with you, is a unique process. I have to say that I have met great people and have been able to filter out some bad ones thanks to my blogging efforts.

I love to write, and it is a way for me to document my thoughts and see who else is interested. A few weeks ago I was talking to @joesorge and brainstorming ideas of how to get my business running more efficiently and more. He suggested that I try this exercise called the morning pages. @joesorge has been a great coach, human being, and impressive business advisor.

If you are new to my blog, @joesorge is part of my Small Business Advisory team at Kitchen Table Companies. He is also the owner of @AJBombers a burger joint with a variety of vegetarian options up in Wisconsin. @joesorge has been very successful in using social media to limit his expenses on traditional marketing and has done it in a very efficient way. He has been written about in many neat places including in @garyvee’s book, The Thank You Economyir?t=cis02-20&l=as2&o=1&a=0061914185 Not your dad's Morning Pages (Amazon Affiliate Link), where a chapter is dedicated to him. I understand very clearly why @garyvee included @joesorge in a book called, The Thank You Economy.ir?t=cis02-20&l=as2&o=1&a=0061914185 Not your dad's Morning Pages

I have been doing the Morning Pages for over three weeks; it consists of waking up in the morning and writing. The purpose of the exercise is to make my head of ideas to be more productive during the day. I have to admit that this practice has helped me process many of my thoughts and I have been able to produce a few projects.

One of the ideas that came to me was finally getting a domain name that liked I with our new project PapaHeroes.com which we launched on Father’s day.

I have to thank @joesorge for introducing me to this excellent exercise. These are some of the tips you get from a Small Business Advisory team. I also have to say that I have been getting referrals and CIMA IT Solutions is moving forward at full speed once again. I have to tie the brainstorming I have done these last few days to the projects I have in the works.

So if you are a bit lost in what you need to do in your professional life or business, I highly recommend trying out the Morning Pages for at least two weeks (just as Joe suggested it to me). You can start seeing results that will pay off if you commit yourself. Yes, it is not easy to wake up and sit down to write three pages of content, but it is an investment you make early in your day to make sure the rest of the day goes as you want it to go.

The Basic Tools

Are you up to the challenge? Will you take a look at Morning Pages and give it a try? If you do, feel free to communicate back with me?

If you are also in need of a group of dedicated and diverse entrepreneurs to help you answer small business questions feel free to visit and Join Kitchen Table Companies and see what is all about!

If you need the Basic Tools of the Morning Pages contact me directly, I have a PDF that was available publicly.

Filed Under: Featured Tagged With: Chris Brogan, Joe Sorge, Kitchen Table Companies, Morning Pages

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