Guerilla Strategy Tactics & Organization for Small Business

Photos of Raul Colon Web Developer Puerto Rico

Continuing yesterday’s post on 5 Guerilla Warfare Characteristics Every Small Business Should Utilize I want to detail how I think a small business can use Guerilla Strategy Tactics and Organization to overcome a larger organization.

  • Organizing in Small Units – If you are a small company you should be able to organize in small units.  Another thing to focus on is to have all members cross trained even if they have a specific expertise. In the case someone is no longer present someone else should be able to easily step in to fill that void.
  • Depending on support of the local population – Just as  a guerilla’s is supported by the local population your online efforts as a small business should act the same way.  Leverage your close relationships, friends, family members, existing clients and any other stakeholders into spreading your message. By convincing those that are close to you  and getting them interested you can make them part of your sales or PR teams without them even noticing.
  • Advantage of Terrain – By studying where you are standing and where you want to be  you can take full advantage of the environment or terrain. I see many companies fail in not understanding where they stand. By seeing where you are positioned you can move to better ground if needed. You can probably identify new opportunities for your business that are in a more productive enviroment.
  • Make the best out of your surroundings and tools – Just as special forces and insurgents who operate from a guerilla stand point. Make the most of every tool or weapon you have at hand. For example learn how to use each software to its fullest and look for new ways of solving problems with what you have.

Do you have tools are your job or business you don’t use to its fullest?

If you are a small business can all you employees jump in an fill a key position.

photo credit


  1. Prometeo on February 17, 2011 at 8:57 pm

    Being small is not necessarily a disadvantage when you have a good organization.

    • Raul Colon on February 18, 2011 at 1:29 am

      Exactly.. being small. lean can make you very lethal if you have the right direction. Just look at a special forces team in action against larger opponents the same applies to business.

  2. Jim Raffel on February 17, 2011 at 9:34 pm

    We actually stress our smallness as a benefit. But more to your point I view most of social media and my blog as Guerilla marketing. I all but abandoned the phone and cold calling 18-24 months ago. We do all our marketing in the digital space and by showing up at trade shows and conferences (not always with a booth or as a sponsor but we are there). It’s working.
    Great post, keep up the great work.

    • Raul Colon on February 18, 2011 at 1:30 am


      You have a great point being present is key. I see how large companies spend large amounts of money on a booth but there presence is elsewhere.

      Thanks for the compliments.