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Second Tier Customer
If you live in Puerto Rico like me you have to pay a premium on services. I still don’t know why we do it (including myself) when we are getting less services than anywhere else. There are various companies that to my understanding classify Puerto Rico residents as second tier customers. Recently I have seen…
Read MoreBook Review: @jimkukral’s Attention!
A little more than a week ago my friend @chrisbrogan recommended @jimkukral’s book in his post ATTENTION MATTERS IN 2011. It really caught my attention and I decided to buy and start reading Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (amazon affiliate link). I have to…
Read MoreDid AAA give me a Toy Pony?
I am not sure if most of you have seen the commercials of Ally Bank depicting how some banks treat their new customers better than their existing customers. My favorite commercial of that series (which I have included below) is about a little girl offered a pony and given a toy and the other one…
Read MoreAre Your Family Values the Same as Your Business Values?
Photo By ~Sage~ One of my biggest concerns these days as a New Dad is keeping the same type of commitment with my new daughter Daniela that I normally give my clients and their efforts. Thinking about my commitment it occurred to me that maybe more business owners should align both value systems. Yes I know…
Read MorePamper Your Competitors Customers
The whole purpose of customer service is about: Bringing customers back Sending them away happy enough to pass along positive feedback about your business to others. Forming a relationship with customers A few days ago I took Juanga to his Veterinarian to get his yearly dose of shots and I was surprised at how the…
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