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No US Passport Required! Is that the right UVP?
While Reading Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue which I am half way I realized why wrong the Puerto Rico’s Tourism office is failing greatly in getting more people into the Island. This past holiday season was the worst in a decade. Thanks to…
Read MoreEasy Breezy! Bye bye Drupal… Hello Genesis!
Although one of my best friends did buy a Hyundai Genesis and It looks like a great car, that is not the kind of Genesis I substituted Drupal with. Weeks ago I was convinced by my online mentor @chrisbrogan that I needed to move over to the Genesis Framework on WordPress. My biggest issue was…
Read MoreJust Think! If PR Tourism had a Surfer & @franklogic on their team!
I have commented on various occasions how disappointed at the approach the Puerto Rico tourism office to splurge our money into very low return advertisements, ignoring local resources, and the worst part not projecting the real value of Puerto Rico. Today I published Puerto Rico Tourism Does It Better? Really? given the terrible job they…
Read MorePuerto Rico Tourism Does It Better? Really?
Puerto Rico Tourism Does It Better By Not Believing in Local Resources. A few days ago I wrote Puerto Rico 1st Needs to get the Product Right regarding on how clueless the Puerto Rico Tourism office is towards online marketing and blogs. Today I was watching TV when I saw the current ad that they…
Read MoreDefining Influence with 3 Key Questions
I see how many people try to measure the influence of themselves and other individuals. Online their are various tools which measure influence. I have tried many with the purpose of understanding how they measure influence. The problem with many of these tools measuring influence with numbers, re-tweets, twitter follows, blog subscriptions, and many others.…
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