One of the most complicated situations I have when I am working with a new client which (especially start-ups) is convincing them that they have to make their product attractive possible and/or current customers.
When a client approaches me on building a website or running a social media effort they usually have no idea of what they are going to include in their efforts.
On practically every occasion they have their mind set on making the effort or website for them instead of making it for there target market. It is a bit difficult to convince them at the beginning of doing the opposite. It takes time to educate a possible client in creating an effort that is attractive to them and not to the public they want to reach.
The other day I read Nobody cares about your products by @dmscott. (author of Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now).
It really made it very clear for me to understand that unless you care about your clients in a genuine way the possibility is they won’t care about you.
So start caring about clients, creating relationships, and stop broadcasting your brand.
How will you focus on your clients needs?
What type of content would be more relevant to your clients and community?
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