Update: We have not heard from Sears but we are very curious of all the comments left on my blog by anonymous individuals defending the brand. We are on track towards disclosing information of the people behind the attacks on my blog which are aligned with sears.
Although some of the comments have been purely offensive I have decided to leave the comments up. I will let you my reader be the judge. I also wanted to include a screenshot of the IP’s of the people leaving comments they seem to be the same person. As you can see below at the end of the Post.
I am not a big fan of companies following me when I have no relationship established with them. It gets worst when it is more than obvious that the reason they are following me is to push their product info. Every time a company starts following me I do try to gauge the purpose of the follow.
I quickly send a public message out and wait for their response. If they respond in a human way then I start asking them questions. Where most companies fail in capturing my attention is when I ask them who is tweeting from that account. Some companies forget the human part of using social media and just want the logo to talk. Yes some companies actually think that a logo talking will make me close to them. I personally find the Pillsbury doughboy super cute but how many times do I buy from him. I find the Michelin man fun but I have never bought their tires. My point is that I try to support the businesses of the humans I engage with not the logos I find appealing.
If I get a reply from the company that they can’t disclose who is tweeting that usually ends my online relationship with them and I will not engage with them any further.
The other day I was followed, quite possible like many of you, by @searslatino and I automatically got suspicious. I looked at their tweets and saw that they where playing the Mention game where they take a bunch of people and mention them in groups. I sent a tweet asking them who they where and the purpose of them following me and I did get a generic response. Translated in English it said it was Sears Holding Department Stores for Latinos and that they would love to learn more about me (See Tweet Below).
[blackbirdpie url=”http://twitter.com/#!/SearsLatino/status/85699391217872897 “]
I guess if your user is @Searslatino , I pretty much get an idea of who it might be. I wanted a name of a person, which I got on the next tweet when I told them that I wanted to know who was typing on the keyboard.
She replied that Carmen was behind the Keyboard. I was so impressed with their answer I did not hesitate in following them back and sent the following tweet.
Then @searslatino replied that they where online so we could get to know them better and overall to know more about us. She later wrote that if I had any questions to feel free to ask.
Since they offered to answer my questions, I wanted to know more about their online effort to write a post on my blog and spread the word.
To which I got an automatic DM which are hated by most people like me. After that I got a response that they could not answer my questions because their calendar was full.
When I asked them what calendar, they mentioned the Marketing Outreach Calendar. This is the first time I reach out to a company to answer questions and they tell me there Marketing Outreach is full. As a matter of fact it is the first time a company mentions such a term. So they told me that I had to wait in line while they could handle the outpour of requests.
I am completely convinced that @searslatino is out there to push their products to the Latino Community. I have worked on many occasions on getting bloggers to write about an experience or collaborate and it is very difficult to get people interested. So I really doubt that hundreds of bloggers are knocking on their door to get more info on regarding their effort.
I planned to write about a positive experience regarding @searslatino account.
From my perspective here is what they did wrong:
They started following random people. They are trying to harvest followers so they can look good on the number of followers side.
They followed me showing interest, offered to answer my questions and later retracted when they saw it was going to cause them work.
They sent mix messages and contradicted themselves on some tweets. You either want to engage with people or you just want people to follow you so you can push your products.
Overall I really think @searslatino needs to get on track. If they had a goal of reaching so many followers they should really consider engaging with the ones that are interested or have a low follower count like me.
I know of a few other individuals who reached out to them and since there follower count was high I guess they where more than willing to take their request.
I think I know what metrics they are using to measure influence!
Trolls Leaving Comments
Very curious that the negative comments are coming out of the area where Sears HQ has its headquarters.
Is using IP Proxies but there is a 95% probability that they are Rebecca. Last Ip registered was in Chicago.
Droning for $ has the same IP Address as Rebecca
You guys can be the judge.
photo credit by Mr Thinktank