What 1 Blog Post Taught Us About ROI

When we talk about ROI I am clearly talking about Return On Investment and similar to my friend Olivier Blanchard (@thebrandbuilder) author of Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Amazon Affiliate Link)) who has taught me plenty on this subject I have to say that it can only be measured…

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Blogging Does Pay Off!

People might think that writing for a blog or creating posts on your blog might not pay off. Honestly if I wrote on this blog to make money I would have stopped the very first months I started the blog. I started this blog last year at the end of May when I finally decided…

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Getting ROI on a Conference Like SXSW

As I am still recovering from lack of sleep and work that piled up (thankfully @lucymfel took a huge part of the work load and it is much less than expected). while I was at SXSW.  I keep getting asked on on experience at SXSW. So in the spirit of measuring everything from a business…

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The Importance of Customer Experience

An area where I think many businesses have a great opportunity on improving is Customer Experience. I see how large sums of money are spent on attracting customers and how many businesses drop the ball when those customers are visiting their facilities or in the middle of a transaction. Some organizations think Social Media can…

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Book Recommendation – Managing & Measuring Social Media Efforts…

Olivier Blanchard (@thebrandbuilder) who inspired me to start writing this blog and has always been more than willing to answer my questions with great advice is releasing his book on Social Media Return On Investment. His book titled Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) should be available…

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