Try Medalla or At Least Boycott Coors Light
Just a few days ago I read a post regarding on how entrepreneurship is more than needed on my Beautiful Island of Puerto Rico.
This post was very aligned to what I agree is needed in Puerto Rico. Our island suffers from the disease of importing more than they export which hinders the economy indefinitely to recover. That is why I titled this post “Step 1: To Improve Puerto Rico’s Economy”
Today I read a tweet, which made me very happy since it was regarding how well Medalla Beer and the Cerveceria of Puerto Rico where doing on the island.
The @elnuevodia article states that it took Medalla Light 10 years but finally they are the first choice for consumers on the Island. Some of the milestones by the Cervecera of Puerto Rico on the article are the following:
- First time in 3 decades that a beer elaborated in Puerto Rico is the Local Leader.
- The only local Brewery wholly owned by Puerto Rican Capitalists.
- Medalla obtained 31.8% of market share with its closest competitor being Coors Light with a 30.2%.
These stats where part of a Symphony IRI Group Market Study. The Nielsen Group also reported (for the same period) Medalla to have had a 34.3% of Market Share compared to Coors Light having a 29.2% market share on the Island.
Here is one of the ads I use to see of Medalla Light as a kid. Which in my opinion targeted my generation into making this happening.
Personally I am not a drinker but the few times a year I have a beer it better be Medalla if I am in Puerto Rico. While I worked in New York I when I drank more frequently I would go to the only place in New York City to get my Medalla. I have had also many friends from countries such as India, England, Japan, and other countries which really enjoy having a Medalla and would love to have access to it outside of Puerto Rico.
Maybe then we can convince the Cerveceria of Puerto Rico to export Medalla elsewhere. Which will clearly bring benefits to our locally economy.
I had created a group on Facebook with people wanting Medalla outside of Puerto Rico it would be great if you also join (especially if you are not on the Island and want to enjoy your Medalla).