Photos of Raul Colon Web Developer Puerto Rico

I often see and hear how many people look and search for the perfect formula on how to handle Social Media. Questions arise such as, “How can social media be productive or useful?” Some people want to have a precise number of tweets during the day so they can calculate who they are going to reach; others are just collecting contacts or followers on all platforms.

Yes there are many tools to measure reach.

What are they really measuring?

Today I read a post by @webby2001 at his blog Brandsavant.com titled ESTIMATES VS. ASSUMPTIONS IN SOCIAL MEDIA MEASUREMENT which was very clear on how many times people mistake measurement with estimates or assumptions.

I read @webby2001 blog which I find has always refreshing information on the technical approach of analyzing social media efforts. I really enjoyed his TV owner analogy to Twitter account owners and how things are impacted based on sharing information on both.

Photos of Raul Colon Web Developer Puerto Rico

My other favorite blog which is from @thebrandbuilder actually was poking some fun on how people try to find secrets or a set formula on how to handle social media. The real message our friend @thebrandbuilder is sending is that you have to be committed as you would need to be with any other effort you get yourself into.

I leave you with Olivier’s video which can also be found on his blog.

If you really want to learn about the proper way to measure Return on Invesment in Social Media I really recommend you reading Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (amazon affiliate link).

read Olivier’s book and also made a video review just in case you are still no convinced.

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Photo Credit by Brian Forbes

2 Comments

  1. Michele Price on April 27, 2011 at 1:53 pm

    Raul, Olivier is great, he speaks what many of us have said for a while…”What are you business objectives and let’s align your marketing to be a part of how you achieve those goals”.

    Where is the secret sauce in that? Oh, in finding someone who speaks straight forward and asking you the hard questions. Those things that scare most people, even entrepreneurs.

    This summer on Breakthrough Business Strategies radio, we are focusing on exposing more programs to help entrepreneurs to know, learn and understand the measurement tools available to get them. Getting them pointed in a better direction.

    It started this week with Twitalyzer and Eric Peterson their founder-we got him to answer all kinds of questions about how to use that service to measure your social media activity.

    Loved getting to know you just a little at #SXSW11. Excited to have more face to face again-you are cool peeps!



    • Raul Colon on April 27, 2011 at 2:08 pm

      Michele,

      How is everything? I started reading Steve’s book this week again. It has been a crazy month with unexpected travel opening great opportunities.

      I am a big fan of Olivier and really enjoyed his book.

      If I can be of any help with the Breakthrough Business Strategies radio please feel free to contact me.

      Thanks for stopping by my blog!