We are all continuously looking to create the next best thing. However every time I want to create a specific product and bring in into our service line I have to decide what needs to get done and how to accomplish it.
This process can be a very tricky one specifically when you have limited resources and have other service lines that you need your attention on.
Deciding which products or services stay
The ideal situation is to have a long tail of services or products. This idea I understood a lot better after reading the book Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More (affiliate link)
The Long Tail explains the benefits for you to offer services and products that would not sell as often but would bring income in if sold once in a time period.
In my case most of my services have a long tail effect since I can provide them whenever they are needed even if they are not sold as often. One of the advantages of having a vast network of quality contacts that are willing to help out and work at a moments notice.
A long Tail can be confusing
When you have many services it can be overwhelming for the person looking at your service offering. When someone visits your website and is looking for one specific service or product, finding many others he does not need can be overwhelming and frustrating. Too many options might scare away the visitor leading you into a lost opportunity.
How to Decide which services should stay
I am currently looking at my service line and trying to understand what services I need to remove from my website. But given the nature of my business I also don’t want to miss out on any opportunities that are aligned to the services I know I can provide of good quality.
As my reader it would be great if you could take a look at my Corporate Site and let me know which services you think should stay and which ones should go.
Any other feedback would be great?
Thanks again for reading my blog and always helping out. Your feedback is mostly appreciated.