Book Review: Amazing Things Can Happen

Me & C.C. At SXSWi 2012

I became a fan of C.C. Chapman when I watched him speak in Boston in September of 2010 while at the Inbound Marketing Summit and later on read the book he co-wrote with my other friend Ann Handley “Content Rules“.  This book inspired one of the most read posts where I used some of C.C. Lessons and compared them to the preparation of Homemade Onion Rings.

I have interacted with C.C. since then at least once a year in Austin during SXSWi.

A few weeks ago on twitter I read of how C.C. Chapman’s new book “Amazing Things Can Happen” was available for the Kindle earlier than expected.

I went ahead and bought a kindle version immediately and quickly was immersed in this awesome guide of how to approach life.

I find that Amazing Things Can Happen is a Quick read with lots of lessons that nurture your thoughts into living a better quality life. C.C. Chapman gives us multiple exercises that can help us in business and personal aspects of life.

I also really enjoyed how C.C. Chapman focused on the importance of how we need to use our environments as a classroom and most importantly change them often.

Some key points in the book that grabbed my attention was the fact that kindness and listening are not taught in classrooms and how critical they are to succeed.

We sometimes forget on creating experiences around our services and/or products where people come back

  • Time and Money should not be obstacles or excuses.
  • Reminding us that everyone is entitled to his or her opinion.
  • The reason we should be like ducks. You really have to get a copy to understand this one.

This book is full of Amazing advice that can lead you to Amazing Things. If you feel like you need a small boost of energy to move forward with a project or a critical decision in your life don’t hesitate and order the book!

Other Reviews of the Book of People I Admire: 




  1. C.C. Chapman on December 9, 2012 at 9:26 am

    SO glad you enjoyed the book and love that you were kicked back on the beach to do the review! Hope you’ll upload that one to Amazon.

    I can’t stop smiling that you took the advice SO positively that you changed the title from WILL happen to CAN happen. Not sure if you did this on purpose or not, but it really made me smile.

    Thank you for all your support and I can’t wait to see which of the points you put into practice in the weeks and month ahead. Enjoy the beach!

    • Raul Colon on December 9, 2012 at 10:07 am


      Well I have to admit that after the reading the book the will happen was the way I remember the title. Just realized its can happen! I guess you did an even better job of convincing me that I can make some things that where left aside happen.

      As for the points those highlighted I have used multiple times from carrying my notepad more often ( I need to get better at that), listening a bit more to those who disagree with my views before opening my mouth (or typing a reply), and being like a duck! 🙂