On many occasions I see how the Meat industry and companies that survive of selling meat continuously use Sex driven ads to sell their products.
Like every year @PETA has decided to create their superbowl ad in hopes of having it banned but reaching many people (cost effective advertising). I follow the @peta twitter account and read the following re-tweet
This tweet includes an article by the @huffingtonpost including the video which simulates a porn movie casting (viewer discretion is advised).
Many of you might find the ad raunchy (honestly I have never seen vegetables handled that way) but how much different is it from Paris Hilton eating a hamburger in the Carls Jr Burger ads.
When I hear people complaining about the ad I think they want to turn a blind eye and picture of how @peta’s real objective is to create awareness on other important subjects of animal rights.
I think they are experts at creating attention similar to the examples @jimkukral shared with us in his book Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (amazon affiliate link).
Do you think that @peta is able to create the adequate awareness with these ads?
What are your thoughts?