On many occasions I see how the Meat industry and companies that survive of selling meat continuously use Sex driven ads to sell their products.

Like every year @PETA has decided to create their superbowl ad in hopes of having it banned but reaching many people (cost effective advertising). I follow the @peta twitter account and read the following re-tweet

[blackbirdpie url=”http://twitter.com/#!/HuffingtonPost/status/32146797740687360″]

This tweet includes an article by the @huffingtonpost including the video which simulates a porn movie casting (viewer discretion is advised).

Many of you might find the ad raunchy (honestly I have never seen vegetables handled that way)  but how much different is it from Paris Hilton eating a hamburger in the Carls Jr Burger ads.

When I hear people complaining about the ad I think they want to turn a blind eye and picture of how @peta’s real objective is to create awareness on other important subjects of animal rights.

I think they are experts at creating attention similar to the examples @jimkukral shared with us in his book Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your RevenuePhotos of Raul Colon Web Developer Puerto Rico (amazon affiliate link).

Do you think that @peta is able to create the adequate awareness with these ads?

What are your thoughts?

1 Comment

  1. Prometeo on February 5, 2011 at 6:50 pm

    Grabbing people’s attention is the first step to get a message through. PETA is a master in attention grabbing techniques. I don’t alway agree with their antic but you have to give them credit for their cleverness.