To Socialize or Not to Socialize?

Socializing Should not be taken out of the Equation

The biggest part of Social Media is the Social part.

I read a few weeks ago a very interesting article by @thebrandbuilder (Olivier Blanchard) “The Social and the Media” in which he demonstrated how small details socializing with your customers can make a big difference.

Flying on the Jetbue #AYCJ I have been able to socialize not only with other #AYCJ pass Holders, Jetblue Crewmembers, and other Jetblue Fans via Twister and Social Networks.

The #AYCJ is the best example on how you can Use Social Media to give your customer the final option of Socializing.

I am going to Summarize my #AYCJ Stops they have not been many but very valuable.

1st Visit – North Carolina

My Uncle is battling cancer (for the second time) and I talk with him on multiple ocassions during the week via phone. My #AYCJ pass gave me the opportunity to spend two quality days with him at his house in North Carolina. I wish I would have extended my stay but I was very happy of having the opportunity to visit my Uncle after 5 years.

My Uncle Jorge preparing me a Veggie Meal I admire his energy during his battle with Cancer.

My Uncle Jorge preparing me a Veggie Meal I admire his energy during his battle with Cancer.

2nd Visit – Miami (Fort Lauderdale)
My second stop was cut short by a personal issue caused by one of the most notorious companies @mibanco that exist in Puerto Rico. I will soon speak more on the issue Banco Popular created for me. The time I spent in Miami was priceless I got the opportunity to spend time with my Childhood friend, his wife, and his two year old son. Not only did I visit South Beach for the first time I did it with a close loved one (which I wish where closer and more accessible to visit more often). I will always remember my first official visit to Miami as a unique one.

My Best Friend to This Day From Childhood Alex, His Cute Son Diego and myself @ South Beach, Miami.

My Best Friend to This Day From Childhood Alex, His Cute Son Diego and myself @ South Beach, Miami.

3rd Visit – Orlando

Before I started my Business I use to visit Orlando very often and most of those visits where to the Theme Parks. After I had to start my own Business I did not have the time of Money to visit Orlando and much less its Theme Parks (I Guess like many I was hit by the terrible economy of 2008 & 2009). I stay at one of the Disney resorts, which allowed me to interact and spend time with my other half. I also received an dinner invitation by someone I consider my friend which I met via Twitter @ricsam and had a great experience and the privilege of meeting his lovely wife.
My biggest surprise was actually walking at the Magic Kingdom (confirming it really is a magical place) by pure coincidence I bumped into one of my best friends from High School someone who lives in the DC Metro Area and I saw the last time in 2005. I also had the opportunity to meet up with other good old friends and spend some quality time with a few of them in just a few days.
Me and My Good Friend from High School @ Hollywood Studios, Disney

Me and My Good Friend from High School @ Hollywood Studios, Disney


For my next visits I plan to visit people who I have admiration and a lot appreciation that they are or have been a key piece of the puzzle of my life.
Who are you Social out of the Virtual World?
What entities or companies do have great social interaction but no social media presence?
Do you believe these entities would succeed easily in the Social Media Eco-System?
How do you complement from a personal point of view Social Networks to the most important part your Real Relationships? From a business point of view?

Subscribe to Raúl Colón’s Blog via Email

Posted in Social Media and tagged , ,