Update: After I wrote this post as you can see below the folks at Otterbox made sure to send me what was initially offered. Since them I have received many complimentary items from them for review purposes. Otterbox is a good example on how we all make mistakes but few companies like Otterbox are willing to fix the situation!
I have done very few product reviews here on my blog. The main reason is that I never request a product or item to review. The few opportunities I have had here and on Veglatino.com have been instances where brands or individuals have reached out to me.
The reason I write posts here on my blog is to share my experiences on many aspects. A few weeks ago I went to the Best Buy Technology Show and had a great time. I also got to take video of a few products that interested me. When I stopped by the Otterbox booth I became interested in the iPad Defender Case and since I have a lot of traffic on my site, mostly 90 % from google with people with the iPad 2 Issue, I decided to make a video which I posted here. Since I have been using Youtube for a short while the video got more hits than I thought it would get.
The Otterbox representative offered me an iPad 2 Defender Case once it would be available. At no moment did I request to review the product; they offered me the opportunity. Last week I received an email from their PR representative explaining how my blog did not meet their influence metrics.
Websites requesting a sample must meet the following requirements:
- An Alexa ranking of 200,000 or lower
- A grade of 90 or above on Website Grader
- Domain name must be registered for at least 1 year
YouTube channel requirements:
- A minimum of 500 subscribers
- 700 views per video on your 3 most recent videos within the previous 2 months
My main issue with the metrics was that I did not request a sample. They offered me one which probably puts me into a different category. I took a look at the metrics and I did meet 2 of the 5. If I would have requested to be a reviewer the issue of not qualifying as a reviewer would have been completely acceptable. But since I did not request this, these metrics really have nothing to do with me. I know top bloggers who would not meet the 700 views per video on the 3 most recent videos. I can see Otterbox is very picky selecting bloggers and they have a formula that supposedly measures influence.
I don’t understand is how their metrics of measuring an influential blog (for @otterbox) have nothing to do with the type of audience that my be interested in their product. It appears that they rather put their product out in the open where many people who are not interested in the product or have a need for it (don’t have an iPad 2) can see it. Not everyone is willing to shell out almost 100 dollars for that type of case especially if they don’t have an iPad 2. In my case I have around 100 new visitors a day searching and commenting on how they broke their iPad 2.
I would think this would be the perfect place to have someone review the case since it can turn into a direct sale.
Since I wrote the post on breaking my iPad2. I am ranking very well on the possible keywords Otterbox is looking for. As a matter of fact I get enough mentions of otterbox to have them recover their ROI in sending me a review case.
The funny part was that they did not even factor in the time I had to spend to create a post and publish it.
I know I don’t have much influence compared to other top bloggers but I have an engaged community of people who visit this blog whom I share my thoughts.
This uncomfortable incident has turned me into looking at the OtterBox Brand with different eyes.
It would be great if you could take a look at the metrics and see if they make sense.
Have you been approached to make a review of a product? What do you do in this case?
What do you think of Otterbox’s move of offering a sample and then deciding that my blog was not a good fit?
Do you know of any other companies that have this practice offering review samples and then backing out?