Book Review: @jimkukral’s Attention!

A little more than a week ago my friend @chrisbrogan recommended @jimkukral’s book in his post ATTENTION MATTERS IN 2011. It really caught my attention and I decided to buy and start reading Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (amazon affiliate link).

I have to say that like @chrisbrogan expressed on his post I am a fan also of this book. I am an avid reader and although the last book I read Content Rules(affiliate link) was awesome Attention! was able to help me integrate many of the ideas from Content Rules with real exercises I can do for my company @cimapr or my clients.

One of the first lines that really stood out was when he makes the equation Attention=Revenue. He also identified Revenue as leads or something as accomplishing a minor goal. In my case having a small business getting a lead or accomplishing a goal can help you get motivated into moving along on those big obstacles when you are not meeting the larger goals.

It was a delight to see how he explains that Traditional Marketing is a competition for the biggest spender. A great comparison of people who are self promoters using social networks to Amway and Mary Kay representatives.

Defining brand as Who you are, what you are passionate about, and what you have expertise in will help me in explaining this to many of my clients and community.

There are many subjects which you can learn or see differently throughout the book like:

• Steps on creating a solid elevator pitch.
• Importance of being a source of information.
• How to create and execute Attention getting ideas.
• 3 D’s Determination, Diligence, and Discipline
• Importance of Cross Pollination
• How do you get attention that helps you and how it can benefit yourself or business?
• Importance of creating a tight community instead of having many contacts.
• Great Tips on creating a Unique Value Proposition!

Favorite Lines and/or quotes of Attention!

” You miss 100 % of the shots you don’t take”~Wayne Gretsky

“Social equity> Financial Equity”~Gary Vaynerchuk]

Conclusion

I would recommend this book for those non-believers in using online and social marketing. Also if you like a challenge and think you are very creative then you need to sign up for his first chapter challenge.