It really annoys me when I see bad advertising especially ads that have the old school mentality of any mention is a good mention. On the other side I really enjoy when I get too see great advertising work.
Yesterday while at the movies waiting to see Harry Potter I saw two commercials ( I hardly ever watch TV so I only see commercials online or at movie theaters) that really caught my attention (one in a positive way and the other in a negative way). One of them really had the 4 C’s (Content, Context, Connection, and Community) clearly the other one was missing most of them.
At the end of the commercial I felt like grabbing a @CocaCola. Personally I have been connected to the brand since my Grandfather worked for the company many years and I felt even closer this past March when I went to @CocaCola World in Atlanta and was able to see many of the things my Grandfather had in his @CocaCola collection when I was a child.
|Poor or None|
|Context||Creates an experience||Of no relevance to any audience.|
|Made me connect with my Childhood and the brand. I might have to buy @CocaCola for Thanksgiving and Christmas.||No connection to possible customers or past customers.|
|Community||I think this can connect very well with the community of @CocaCola Drinkers since at many special moments in our life @CocaCola has been present.||I am not sure how they tie this commercial to there community of Toyota Owners.|
I was thinking of writing something of the commercial when someone handling the @cocacola twitter name thanked me for a RT.
Have you seen any great commercials, which had the 4 c’s? Have you experienced advertising, which you can’t connect at all?