More About Raúl Colón
Empowering Digital Growth with SEO
and Web Development
Raúl Colón is a seasoned SEO strategist, WordPress developer, Travel Advisor, and Entrepreneur with over 23 years of experience in the tech industry. A U.S. Army veteran, Raúl brings the discipline and strategic planning honed during his nine years of military service to his professional career and advocacy work.
Based in Puerto Rico, he combines his technical expertise with a passion for helping others—whether building digital platforms for businesses or planning unforgettable getaways for families and theme park lovers. As a travel planner at Laugh and Gear, he shares practical tips, curated gear guides, and personalized vacation planning services. He’s also a Disney Passholder, Magic Keyholder, and Disney Vacation Club (DVC) Member, which fuels his deep knowledge of theme parks and guest experiences.
Raúl holds a Bachelor of Business Administration (BBA) in Public Accounting and began his career at KPMG LLP, gaining invaluable insights into IT governance, risk management, and business process improvement. His tenure at one of the Big 4 consulting firms helped establish a strong foundation for his entrepreneurial ventures and informed his methodical approach to solving complex challenges for his clients.
Transforming Digital Presence: Leadership at Limonade Media
As the CEO of Limonade Media, a leading SEO and web development agency, Raúl specializes in building high-performing websites, crafting innovative SEO strategies, and coaching small business owners to transform their digital presence. Under his leadership, Limonade Media has become a trusted partner for businesses looking to scale their operations, attract quality leads, and enhance their online visibility.
Adventure: Laugh and Gear
In 2025, I launched Laugh and Gear, a playful and practical resource for theme park lovers, adventure-seekers, and families who want to travel smart. After years of helping others plan and enjoy their trips (especially to Disney and Cruising), I realized I had too many tips, gear reviews, and packing ideas not to share. Laugh and Gear is where I bring together my love for travel, tech, and storytelling—making it easier for others to get park-ready and have fun.
Expertise That Delivers Results
- Search Engine Optimization (SEO): From keyword research to technical SEO, he develops strategies that drive organic traffic and improve search rankings.
- WordPress Development: Crafting user-friendly, responsive websites with custom solutions for e-commerce and content-driven platforms.
- IT Consulting and Process Improvement: Implementing efficient workflows and tools to enhance productivity, security, and compliance for clients worldwide.
Driving Impact Through Innovation
- Increasing traffic more than 20 times for the local energy solar company Power Solar PR by revamping their SEO strategy.
- Achieving significant SEO success for multiple photographers, enhancing their online visibility and generating quality leads.
- Transforming a destination wedding photographer’s website into a fast-loading, SEO-optimized platform that generates high-quality leads.
- Overhauling the information architecture for a homeopathic pet brand, increasing organic traffic by 500% and driving eBook sales.
Photography and Advocacy
A passionate photographer and advocate, Raúl uses his creative talents to support nonprofit organizations and causes close to his heart, particularly those impacting Puerto Rico. His work extends to coaching activists on crowdfunding and digital communication strategies to amplify their efforts.
A Foundation of Excellence
Raúl began his IT consulting career in 2001 with AOL, later joining KPMG LLP to gain critical insights into IT governance and risk management. His experience spans industries like financial services, manufacturing, and tourism, enabling him to bring a multifaceted approach to solving client challenges. He is also certified as an ISO 27001 Lead Auditor and continues to expand his expertise in SEO and web development.
U.S. Army Veteran and Advocate for Puerto Rican Independence
Raúl served in the U.S. Army and Army Reserve for nine years, developing leadership and strategic planning skills that continue to shape his professional and advocacy efforts.
His military experience instilled a disciplined work ethic and a commitment to excellence, which he now channels into supporting initiatives that aim to empower communities and explore avenues for Puerto Rican independence.
Advocating for a Self-Sufficient Puerto Rico: A Mission for Independence
Beyond his professional achievements, Raúl is a passionate advocate for Puerto Rican independence, using his platform to explore and promote sustainable solutions for his homeland. Through his entrepreneurial ventures and creative work, he aligns his professional expertise with his mission to create a brighter, self-sufficient future for Puerto Rico.
Let’s Build Together
Whether you’re a small business owner looking to enhance your online visibility or a nonprofit aiming to amplify your message, Raúl is here to help.
